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Jony Ive reportedly boasts that the iWatch will do to Switzerland what the iPhone did to BlackBerry

04
Sep
2014

In a new piece on tech and fashion, The New York Times also looked at Apple since it’s one of the companies that’s expected to launch a fashionable smart wearable device soon. The piece is notable because it revealed that Apple’s design chief Jonathan Ive thinks very highly of the soon-to-be-unveiled smartwatch and he sees it as a danger for those gorgeous but dumb watches coming out of Switzerland. FROM EARLIER: It looks like the iWatch still isn’t close to being ready for mass production “According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder

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