For the past few years, Joseph Gordon-Levitts online production company HitRecord has facilitated the collaborative creation of thousands of multimedia projects. Gordon-Levitt says the show has been made by hundreds of thousands of people from all over the world, and its really different. Although described as a production company, HitRecord is very different from the average studio. Each piece the company creates is made collaboratively by users under the direction of Gordon-Levvitt, with contributors sharing a cut of the profits.
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