In the annals of crowdfunding history, this description for a new Kickstarter project may go down as one of the most beautifully simple ever conceived: Im making potato salad. Basically Im just making potato salad. The project has raised more than $10,000 since July 3rd, when Zack Brown posted it with a goal of $10. The simple goals — trying two different recipes after reaching $100, throwing a pizza party at $75 — have taken a turn for the delirious: Brown has now promised to live-stream the potato salads creation ($1,000) and rent out a venue to invite backers to the party ($3,000).
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