The latest Xbox One ad is all about immersion. According to Microsoft, the games on the Xbox One look so good that you might actually forget you’re playing a game. This heightened sense of realism is demonstrated by a man who sees the cuts and bruises from his character in Ryse: Son of Rome appearing on his own body, as if he had been the armored soldier himself. Of course, this early in a console’s life cycle, developers aren’t able to take advantage of each and every aspect of the new hardware to create the kind of experiences we will see a few years from now, but it’s a smart move from a marketing department that has some talented competition
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