The Lego Movie may have opened in US theatres last week, but it doesn’t grace British shores until Friday. To celebrate the UK launch, Warner Bros. has teamed up with british broadcaster ITV to produce a Lego-powered ad break. Instead of the typical full-length trailer being aired, ITV worked with Warner Bros. to recreate some popular UK ads with lego. The result aired for three minutes on British TV screens last night, after brands teamed up with Bricksports — a company that specializes in recreating sporting events with Lego — to be part of the special ad break.
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