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LG uses a magazine spine to advertise its super-thin OLED TV

25
Feb
2014

LG is using an unusual magazine ad to promote its 4mm-thin OLED TV that the company touted at CES 2012 — it placed a tagline on the spine of the Nordic electronics magazine Sound Vision comparing the TVs thin profile to the magazine itself. Its a clever idea, but it feels forced: Sound Vision readers are certainly the target customer for LGs OLED TV, but most people skip over even full page ads in magazines. But unlike most ads, perhaps this one wasnt meant to attract the eyes of every Sound Vision reader. OLED technology isnt mainstream yet and the ad could be hoping to play on OLEDs discoverability — a reader discovers the ad, then they might be inclined to discover OLED.

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