Lyfts taking a tried-and-true approach in an attempt to pirate Uber/Sidecar/other ride-sharing regulars: its lowering fares everywhere its available. The companys offering rides for 20 percent less than usual (mirroring Ubers price cuts earlier this year), all thanks to the $250 million funding it secured last week. Apparently, all that money enables the company to forego charging its standard commission rate — for now, at least — in an effort to attract new customers.
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