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Mad Men in space: the ads that sold NASA’s golden age

22
Apr
2014

Of all the alternative and privately funded spaceflight experiments to crop up in recent years, Mars One has arguably been among the most visible. Which is, of course, exactly what Bas Lansdorp wanted. After all, the Dutch entrepreneur modeled his endeavor, a mission to send regular folks to Mars, after the reality TV show Big Brother, going so far as to meet with the series producer for guidance.

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