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Meet Bethany Mota, the teen who turned YouTube shopping sprees into a fashion career

21
Jan
2014

When it comes to self-made YouTube celebrities, Bethany Moda ranks near the top. With 4.8 million YouTube subscribers, she doesnt have nearly the fanbase of video game commentator PewDiePie — the reigning champion with 20.8 million subs — but shes pulled ahead of gun nut FPSRussia (4.7 million subs) and violinist Lindsey Sterling (4.07 million subs) without having to master a musical instrument or blow things up. Shes one of the many teens who document their shopping on YouTube in haul videos, a teen trend identified just a few years ago. Only now, Moda doesnt just shop: she has her own clothing line at Aeropostale and has made appearances in Seventeen and Teen Vogue, in addition to doing deals with Forever 21 and JC Penney.  Like Michelle Phan, the video make-up artist who rose to fame on YouTube and then went into business with cosmetics group LOreal, Mota appears to have been able to leverage her internet celebrity into a fashion career.

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