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Meet Swarm: Foursquare’s ambitious plan to split its app in two

01
May
2014

Foursquare CEO Dennis Crowley has spent the last year trying to convince the world that Foursquare isnt what it used to be. That vision, and the local information that followed, propelled it to amass tens of millions of users, hundreds of millions in funding, and billions upon billions of data points from people who used Foursquare to check in around the globe. The problem was, in 2014, that story no longer worked for Foursquare. “That’s not the thing we got out of bed and said, that we wanted to build the most awesome check-in button in the world!” Back in 2009 declaring your location was a necessity, because phones didn’t have the power to reliably pinpoint a user, and Foursquare didn’t have much data on what venues were nearby.

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