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Microsoft and Machinima brush off Xbox One shilling controversy

22
Jan
2014

Microsoft’s partnership with Machinima to pay YouTube users to promote the Xbox One has generated controversy, and raised some questions this week. While the practice isn’t unusual itself, leaked documents appeared to show that YouTube stars were being asked to stay quiet about deals to promote and mention the Xbox One in videos. Machinima and Microsoft are now acknowledging the controversy, and spokespeople for both companies sent the following joint statement to The Verge: This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December.

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