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Microsoft counts on shooter game ‘Titanfall’ to fire up Xbox One sales

11
Mar
2014

By Malathi Nayak SAN FRANCISCO (Reuters) – Microsoft Corp is betting on making sci-fi combat game Titanfall a hit big enough to boost sales of its Xbox One videogame device, helping it catch up in terms of sales with rival Sony Corps PlayStation 4 console. Retailers are gearing up to get in on the buzz that has built up around the release of the game, one of the most anticipated new products for the latest version of the Xbox, by hosting over 6,000 midnight launch events worldwide. On sale from Tuesday exclusively for the Xbox One and personal computers, the $60 game allows players to go toe-to-toe as soldiers, or take control of giant robots in a war-torn urban setting. Were making a big bet that Titanfall is going to be a blockbuster launch for Xbox, Yusuf Mehdi, head of marketing and strategy for Microsofts Xbox group, said in an email interview.

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