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Microsofts personal assistant Cortana was designed to make Windows Phone smarter and more helpful, but its features wont be limited to smartphones. Today the company announced that Bing now offers some of the same features that make Windows Phone 8.1 feel more personal. New cards that appear on Bings homepage will track news headlines, local weather, flight status, and stock performance based on your preferences. Microsoft says theres more to come in the companys continued effort to help you keep track of things that matter to you. Bing is the underlying technology behind Cortana brains, so its no surprise to see Microsoft taking advantage of all that its learned — through years of machine learning and big data experience doing web search — to spread that personalization across its services.