The Estadio Santiago Bernabéu, commonly known as the Bernabéu, is one of the most famous sporting arenas in the world, having hosted Real Madrids home games since 1947. But the Spanish soccer titans could be playing under a different banner if Microsoft gets its way — the software giant has confirmed that its in talks with Real Madrid to acquire naming rights to the 85,454-seat stadium. We have an excellent relationship with Real Madrid and in fact we recently signed an agreement with its foundation, said Microsoft España president María Garaña in comments to Spanish TV reported by ESPN. Microsoft would gain huge brand recognition from the closer association with Real Madrid and its high-profile stars such as Cristiano Ronaldo and Gareth Bale.
Microsoft in talks to rename Real Madrid’s iconic soccer stadium
07
Nov
2013
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