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Microsoft is bleeding Surface users as interest wanes

21
May
2014

Ahead of Microsoft’s Surface event on Tuesday, Chitika took a look at some usage statistics in the non-iPad tablet market, and the results for Microsoft’s devices were a tad bit worrying. Based on tens of millions of U.S. and Canadian online ad impressions, Chitika found that the Surface and Surface 2 usage share in the tablet market had fallen from 7.5% to 6.7% since February 1st, even excluding iPad usage. “Surface tablet users generated a marginally decreasing share of U.S. and Canadian non-iPad tablet Web traffic as we moved through late Q1 and early Q2,” reports Chitika. “This trend follows substantial usage share growth for the device family during the latter half of 2013, when Surface’s non-iPad usage share went from 3.3% in

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