We started out as a company that was focused on developers…we’re again in that era now, proclaimed Microsoft CEO Satya Nadella on stage at the company’s Build conference last week. The stakes are high: long renowned for its great relationship with developers, Microsoft is now watching them slip away. Ten years ago, the concept of giving away the crown jewel of Microsoft’s product portfolio would have been unthinkable, but the rules have changed: Android and iOS are in charge. Microsoft will now compete directly with Android’s model, a move that will result in cheaper devices for consumers, and — as Nadella undoubtedly hopes, anyway — more devices for developers to target.
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