The Latest in IT Security

Microsoft is paying the NFL millions to use Surface, but the announcers still can’t remember its name

08
Sep
2014

In among the larger-than-life humans on NFL sidelines this season, youll notice a slew of Microsofts Surface Pro 2 tablets helping out. The only problem is that the announcers dont seem to have been briefed on the name, leaving them to describe Microsofts slates as iPad-like tools. Microsoft may be understandably peeved about this after committing to spend $400 million on an exclusive advertising and equipment deal with the NFL, but then the networks that cover the games arent under the leagues control. Educating their commentators may be as important to Microsoft as enlightening the rest of the world to the Surfaces advantages.

Comments are closed.

Categories

TUESDAY, OCTOBER 22, 2019
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments

Social Networks