In among the larger-than-life humans on NFL sidelines this season, youll notice a slew of Microsofts Surface Pro 2 tablets helping out. The only problem is that the announcers dont seem to have been briefed on the name, leaving them to describe Microsofts slates as iPad-like tools. Microsoft may be understandably peeved about this after committing to spend $400 million on an exclusive advertising and equipment deal with the NFL, but then the networks that cover the games arent under the leagues control. Educating their commentators may be as important to Microsoft as enlightening the rest of the world to the Surfaces advantages.