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Microsoft may bring targeted political ads to Xbox Live

08
Mar
2014

Your Xbox Live dashboard may soon feature targeted political ads. According to the Washington Post, Microsoft has been courting politicians to start using its service to advertise their campaigns, going so far as to hand out promotional information at this weeks Conservative Political Action Conference in San Diego. In 2012 Microsoft rolled out an election hub for the Xbox 360, which featured live coverage and news, but this would be something different — ads that use both public information and data culled from your Xbox Live account to deliver targeted ads for specific demographics. According to the Post, Microsoft is being particularly aggressive about the services ability to target specific groups, including women and minorities.

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