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Microsoft pits Siri against Cortana in new Windows Phone 8.1 ad

28
Jul
2014

Microsoft is focusing on Apple’s Siri digital assistant in one of the first Windows Phone 8.1 commercials. It’s another return to the Mac vs. PC war, as Microsoft choses to mock Siri in an effort to showcase Cortana for the first time. The new commercial sees an iPhone 5S pitted against a low-end Lumia 635, with Cortana handling people- and location-based reminders, along with traffic alerts for meetings. Siri is unable to complete similar tasks.

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