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Microsoft reportedly paying YouTube personalities to promote Xbox One

21
Jan
2014

Microsoft has reportedly partnered with Machinima to quietly pay the YouTube channels video partners to promote the Xbox One. According to Ars Technica, Machinimas affiliates could get a $3 per CPM (or $3 for every 1,000 views) bonus if they included at least 30 seconds of Xbox One footage and mentioned the console by name in their videos. Microsoft might be violating FTC guidelines Digital marketing campaign clearinghouse Poptent shows listings from January 10th inviting YouTube stars to sign up for the Machinima deal, and reports of the quiet promotion surfaced this past weekend.

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