Has Microsoft’s Scroogled ad campaign convinced you to switch to Bing yet? Probably not but that isn’t going to stop Microsoft from unleashing similar anti-Google ads in the future, especially now that it’s appointed one-time political consultant Mark Penn to be its chief strategy officer. Penn, who masterminded Microsoft’s not-exactly-successful Scroogled campaign, will be new CEO Satya Nadella’s point man for strategic decisions at Microsoft that will include “input in the area of competitive research and analysis.” In his letter announcing the new appointment, Nadella said that Penn will use his “unique skill set across a broader set of challenges facing the company, from new product ideas to helping shape the overall areas of strategic investment.” Before working on the not-quite-successful
Microsoft taps brain behind ‘Scroogled’ ads as chief strategy officer
04
Mar
2014
Comments are closed.
SUNDAY, FEBRUARY 23, 2025
WHITE PAPERS
Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...
ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...
Latest Comments
-
04. 05. 2013 00:51 -
28. 03. 2013 13:30 -
27. 03. 2013 17:21