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Microsoft’s first Nokia ad plays on its underdog status

28
Apr
2014

While many workers are tweeting their new employee badges in a series of selfies today, Microsoft has used the first working day of its Nokia phone acquisition to place its own branding on a new web ad for Nokia. Entitled not like everybody else, the new ad plays up Microsoft’s third place in smartphones with a touch of color and a Kinks classic to claim it’s different from the competition. Its not the first time Microsoft has tried to position Windows Phone as something different. The first commercial for Windows Phone, back in 2010, took a slightly different and odd approach by marketing Microsofts mobile software as something that consumers wouldnt obsess over.

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