The Latest in IT Security

Microsoft’s first Nokia ad plays on its underdog status


While many workers are tweeting their new employee badges in a series of selfies today, Microsoft has used the first working day of its Nokia phone acquisition to place its own branding on a new web ad for Nokia. Entitled not like everybody else, the new ad plays up Microsoft’s third place in smartphones with a touch of color and a Kinks classic to claim it’s different from the competition. Its not the first time Microsoft has tried to position Windows Phone as something different. The first commercial for Windows Phone, back in 2010, took a slightly different and odd approach by marketing Microsofts mobile software as something that consumers wouldnt obsess over.

Comments are closed.


SUNDAY, MAY 16, 2021

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...



Latest Comments