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Microsoft’s mobile failure stems from a lack of understanding of the iPhone’s success

25
Jul
2014

After being among the first few companies to bring smartphones to the masses with Windows Mobile, Microsoft has repeatedly failed to return to its former glory in recent years. There are a number of reasons for these repeated failures in the smartphone and tablet markets, but the broadest and most important may be the simple fact that Microsoft appears to have absolutely no idea what users want. The company has focused on unique, differentiated experiences without worrying about making them truly compelling, and it repeatedly harps on the same selling points that almost no one seems to care about. Now, a recent post may have gotten to the root of Microsoft’s problem: The company still has no idea what made the

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