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Microsoft’s plan to rebuild Internet Explorer’s image: Stop calling it Internet Explorer

19
Aug
2014

What would it take for you to give Internet Explorer another chance? What if it wasn’t Internet Explorer any more? During an Ask Me Anything on Reddit last week, engineers working on Internet Explorer discussed everything from reducing fragmentation by phasing out old versions of IE to the flavor of the cake Mozilla sent two years ago, but the most interesting reveal from the thread came when one Reddit user asked whether or not the team had ever considered rebranding the browser. “It’s been suggested internally; I remember a particularly long email thread where numerous people were passionately debating it,” wrote Jonathan Sampson. “Plenty of ideas get kicked around about how we can separate ourselves from negative perceptions that no longer reflect our

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