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Microsoft’s Surface is still getting mistaken for an iPad by NFL announcers after a $400M deal

08
Sep
2014

It’s no secret that Microsoft has struggled to gain significant momentum with its Surface line of tablets, but it certainly doesn’t help when paid professionals can’t even get the name right on national television. Over a year ago, Microsoft announced a $400 million partnership with the NFL which would bring interactive content exclusively to the Xbox One. It also put Surface Pro 2 tablets into the hands of coaches and players on the sidelines, but there’s one thing Microsoft didn’t account for: none of the announcers seem to know what a Surface is. As the camera focused in on the sideline during Sunday’s matchup between the Saints and the Falcons, the commentators mentioned that Drew Bress wasn’t “watching movies on his iPad.” Instead,

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