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Minting Cash: how Square designed a product with no design at all

06
Nov
2013

Robert Andersen was feeling flustered. Square founder Jack Dorsey had asked him to design a product that was so simple, it wouldn’t even have an interface. Square Cash would let people send money over email. Andersen had previously designed email receipts for Square’s array of business products, but had never designed a product built on email and email alone. Thus began Andersen’s unmistakably Silicon Valley-esque tale of Square Cash’s conception.

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