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By Alina Selyukh and Marina Lopes WASHINGTON (Reuters) – A surge in mobile Internet usage has U.S. regulators considering whether to apply the same rules to fixed and wireless Internet traffic, and large technology firms are siding with consumer advocates to call for such a change. The Federal Communications Commission is now rewriting the so-called net neutrality rules, aimed at ensuring that Internet providers do not unfairly block or slow down users access to content on the web, after their 2010 version was rejected in January by an appeals court. Consumer groups have long advocated stricter anti-blocking and anti-discrimination rules for mobile web traffic. The distinction between wireless and wireline is certainly not the same as it was… The enforceable net neutrality rules should apply equally, whether you use the Internet on your mobile or home broadband, said Michael Beckerman, head of the Internet Association, which represents three dozen web companies including Amazon.com and Netflix.