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Mobiles to drive faster global advertising growth: Publicis unit

09
Dec
2013

Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery, a market research group forecast on Monday. ZenithOptimedia said spending on advertising was expected to rise by 3.6 percent this year, an upward revision from its September forecast of 3.5 percent. Advertising spending will then increase by 5.3 percent in 2014 and by 5.8 percent in 2015 and 2016, said Zenith, the forecasting unit of Publicis Groupe, the world’s third-biggest advertising company by sales. Zenith compiled its Advertising Expenditure Forecasts by aggregating data from leading media owners and advertising agencies in 80 countries.

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