MOG was purchased by HTC-owned Beats Electronics in 2012 for $14 million, and the streaming music services technology was used to build Beats Music. Of course, MOG is now owned by Apple after the company acquired Beats for $3 billion last week. Visitors to MOGs website are now encouraged to sign up for Beats Music, and current subscribers are offered 60 days free. MOG made a name for itself with its multi-platform availability and higher-quality streaming music than many of its competitors.