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The companys latest handset, the $179 Moto G is already shaking up the market due to a perfect blend of performance and affordability, but according to CEO Dennis Woodside, thats just the start. Therefore, Motorola is focusing on creating a quality handset that costs three times less. There are already a host of affordable Android devices on the market that can be snapped up for between $75 and $100, like the Huawei Ascend Y300 and the Samsung Galaxy Pocket, but they are extremely basic in terms of screen resolution, internal storage space and processor. As well as bringing quality competition at the lower and emerging market end of the smartphone market, Motorola is also looking to bring customization options to new levels in the premium sector.