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Motorola’s astonishing low-end success is a grim warning for HTC and Samsung

11
Jul
2014

It’s been a dim couple of years for Motorola, a company that has had badly misfiring high-end smartphone strategy. Just two months ago, the company decided to shut down its vaunted U.S. manufacturing plant in Texas. Google grew tired of the issues last January, offloading Motorola to Chinese electronics giant Lenovo, and many questioned what Lenovo could possibly gain by buying the old warhorse. We now have an answer. After years of futile high-end focus, Motorola is finally taking the low-end market seriously… and the early payoff is fairly stunning. Indian web retailer Flipkart just announced that it has sold 1 million Motorola phones over the past five months. According to Flipkart’s CEO, this puts Motorola among the top five smartphone brands in India. To put

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