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Movies of the future will be paid for ‘by the inch,’ according to DreamWorks Animation boss

30
Apr
2014

Jeffrey Katzenberg, the CEO of DreamWorks Animation, has this week presented an interesting new idea for the future of the movie business: paying for films according to the size of the screen you watch them on. After a very brief three-week run in theaters, there would be ubiquitous distribution with a variety of tiers to match each screen size: A movie screen will be $15.

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