According to a report from The Wall Street Journal, Viacom will soon launch a new channel for kids called My Nick Jr. that combines both scheduled programming and on-demand options, like Netflix. The new channel is said to launch first on Verizons FiOS service, though Viacom also plans to bring it to other paid cable TV services in the near future. My NIck Jr. will let parents customize the shows and programming presented on the channel by choosing preferred themes, with names such as word play, super-sonic science, and get creative. The channel will then play TV shows and other content related to the chosen themes from Nickelodeons vast back catalog of childrens shows, including such favorites as Dora the Explorer. Reportedly, the premium channel will have no ads, further mimicking the experience available on Netflix.