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Mysterious New Social Network Ello Promises ‘You Are Not the Product’

18
Mar
2014

Founder Paul Budnitz with the Ello logo eerily imposed over his face. A mysterious new social network called Ello.co has released its “manifesto” this morning. So far, Ello has nothing up but a invite request box, a quick rundown of the team, and the manifesto. “Your social network is owned by advertisers,” the manifesto says, “Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data.

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