Then you will love a new website called Brand.com, which cleanses Google of false information about people, places and things. Brand.com’s president, Michael Zammuto, told VentureBeat the site’s “patent-pending De-Indexing Action Plan is the first turnkey process that can permanently erase misleading content from Google, Yahoo, and Bing’s search algorithms.” “No one else in the online reputation management industry offers this conveyor-belt style de-indexing servce,” he added.