Microsoft’s decision to pick enterprise and cloud boss Satya Nadella as its next CEO has been widely met with praise from analysts and investors so far. Ars Technica’s Peter Bright, however, points out that there’s one crucial area where Nadella’s prowess as a business leader is sorely untested: The consumer electronics market. “Making sure that Microsoft doesn’t make the same mistakes, and that it actually leads the consumer space rather than belatedly following others, will require strong, consumer-focused voices and leadership within the company,” Bright writes. “With Nadella’s promotion, it’s not entirely clear where this consumer focus and understanding will come from. Microsoft may be pinning its hopes on a new more active role for Bill Gates… But whether Gates can provide this
Nadella seen as best choice for Microsoft’s new CEO… except in one crucial area
05
Feb
2014
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