For those hoping to buy real goods with bitcoin, Overstock.com is still the biggest game in town, and a new CEO profile by Forbess Kashmir Hill helps explain the story behind the early adoption and the companys newfound devotion to cryptocurrency. With new Bitcoin reward programs and plans for a Bitcoin-like stock market, CEO Patrick Byrnes devotion to Bitcoin goes far beyond a simple business opportunity. According to Byrne, Overstock has now done $870,000 in Bitcoin business, with over $100,000 coming on just the first day.