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Netflix plans expansion in crowded European entertainment market

29
Jan
2014

Netflix plans to extend its presence in Europe this year, The Wall Street Journal has learned, targeting various markets including Germany and France, the fourth and sixth largest broadband markets in the world, respectively, according to SNL Kagan. The researcher also revealed that Western Europe had 134 million broadband homes at the end of 2013, while the U.S. only had 88 million – thus, growth in the video streaming business in Western Europe is expected to surpass global demand, with revenue expected to reach $1.1 billion in 2017, making the region a very interesting proposition for Netflix. The company is currently in talks with American entertainment companies about licensing rights to content for European countries, and with the French government

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