After ample warning that a price hike was coming, Netflix announced early Friday morning it was raising the cost of subscribing to its streaming video service from $7.99 to $8.99 per month for new U.S. customers. In an email sent to current subscribers, Netflix made it very clear in bold, red letters that the $1 increase would not apply to old members for two years: The $1 bump is Netflixs first price increase since 2011, when the company tried to charge customers separately for its DVD rental and video streaming services. Splitting Netflixs two core businesses effectively raised the price
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