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Netflix to make leap into France and Germany

21
May
2014

By Georgina Prodhan and Robert-Jan Bartunek VIENNA/BRUSSELS (Reuters) – Netflix will launch in both France and Germany this year, the U.S. video streaming company said on Wednesday, in the biggest test so far of its global expansion strategy. The move will set Netflix back in its goal of breaking even in its international business, which it would have achieved later this year, as it bets the time is right to break into Europes two biggest markets and four other European countries. Netflix, whose internet-based delivery of movies and TV series has disrupted pay-TV markets in the United States and elsewhere, wants to grow its international business to reach new customers and increase its buying clout with content providers. It is already in more than 40 countries, mostly in Latin America, and has entered Britain, Ireland, the Nordics and the Netherlands in the past two years.

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