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Netflix will produce all future original shows in 4K

07
Jan
2014

If 4K televisions were one of the big stories of CES last year, the availability of 4K content is shaping up to be a big story this time around. Netflix CEO Reed Hastings just took the stage at Sonys press conference to announce that all new Netflix original programming will be shot and finished in 4K — a perfect fit for the companys push for 4K streaming. Sony is promoting its new 4K televisions, and despite the companys downloadable solution partners like Netflix will be integral to the success of 4K in the home. Hastings said that Netflix has been working on making 4K a viable option for streaming — not everyone has FiOS, after all — and that the Netflix Ultra HD service will work at bitrates under 15 Mbps.

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