Google has been pushing the benefits of contextual data with Google Now in Android and iOS, while Apple has integrated similar services to a limited extent in iOS 7. Startups such as Cover and recent Yahoo acquisition Aviate, provide wildly different smartphone experiences based on contextual data such as location or time of day. EverythingMe, a homescreen and app launcher for Android available today, provides yet another take on using contextual data to make your smartphone even better. Co-founder Ami Ben David calls it Smartphone 2.0 (as opposed to the static launchers in Android and iOS, i.e.
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