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New individually targeted political ads look to ruin TV for everyone

30
Jan
2014

It’s sad that many of us have come to dread election years since it means we’ll get bombarded with nonstop propaganda telling us to vote for a particular candidate or to vote a particular way on a given ballot initiative. Political consultants don’t think that we get enough such ads every two years, however, and that’s why they’re working on ways to make sure we see more ads that are targeted toward our specific political beliefs. The Washington Post reports that Dish and DirecTV this week “announced a plan to jointly give political advertisers the ability to microtarget their ads down to the household level,” meaning “that any of over 20 million homes in the United States will soon start

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