(Reuters) – Wonder PL, a new video platform for lifestyle content that launched on March 13, is taking direct aim at YouTube and Vimeo while hoping to capitalize on the soaring popularity of online video. Backed by Universal Music Group, Qualcomm Ventures, former Apple executive Pascal Cagni and a personal investment by Vice Media President Andrew Creighton, Wonder features topics from wellness to food to entertainment targeting women. Wonder if differentiating itself from YouTube by targeting professional content makers to use its platform for an annual fee. YouTube is free to anyone who wants to upload a video.
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