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New Sprint CEO explains why he’s killing Sprint’s godawful ‘Framily’ ads

12
Sep
2014

While we’re not aware of any awards for making the year’s worst ad campaign, but if they do exist then 2014’s winner would undoubtedly be Sprint’s godawful “Framily” ads that featured a family sired by a talking hamster. FierceWireless reports via Twitter that incoming Sprint CEO Marcelo Claure seemingly agrees that this year’s “Framily” ads were truly horrible by any standards because they did a lousy job of communicating exactly what Sprint was trying to offer. FROM EARLIER: Sprint brings down the hammer with $60 unlimited plan… but there are some catches “There wasn’t a compelling value proposition at Sprint,” Claure said of the ads during Super Mobility Week in Las Vegas this week. “We were marketing a hamster talking to

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