New York City has been overrun with Super Bowl talk, and NFL commissioner Roger Goodell took the stage in a hotel in the heart of Times Square to announce the companys newest initiative: NFL Now. Its a personalized video network, he said, with ways for fans to find highlights, analysis, and more — all from the NFL. It will be available on the web, as well as on apps for iOS and Android, plus on Windows and the Xbox One (Microsoft has long been a big partner of the NFL). The service is launching this summer, for free (Verizon, Yahoo, and Microsoft are among the launch advertisers), along with a paid premium service called NFL Now Plus.