Just a week after a report emerged that Nike could be ending its Fuelband division, CEO Mike Parker confirmed that the company would be focusing more on software rather than just hardware. In an interview with CNBC, Parker said, We are focusing more on the software side of the experience […] Itll be integrated into other products that we create. He also appears bullish on the Nike Fuel system, and hopes to increase the number of users on that platform.
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