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Nike reportedly abandons the FuelBand and lays off its hardware division

19
Apr
2014

Nike confirmed to CNET this afternoon that the company is laying off people in its hardware division, which makes the FuelBand line of fitness trackers. As a fast-paced, global business we continually align resources with business priorities, Nike spokesman Brian Strong told The Verge in an email. Citing an unnamed source, CNET reports that as many as 55 people on Nikes 70-person hardware team were laid off on Thursday. The original FuelBand launched in 2012, but Nike was slow to iterate on it.

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