Nintendos Wii U woes are well known by this point, but the Japanese companys latest move to expand its gaming reach is incredibly unexpected. Rather than pare down the existing Wii U hardware for emerging markets, the outfit is developing an entirely new console, according to Bloomberg. We want to make new things, with new thinking rather than a cheaper version of what we currently have, company president Satoru Iwata said. The product and price balance must be made from scratch.