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Nintendo turns Luigi’s death stare into a ‘Mario Kart’ commercial

22
Jul
2014

Mario Kart 8s twisted tracks and gravity-defying racing make it the best game in the series to date, but it might end up being remembered for something different: Luigis death stare. The viral sensation has become such a big deal that Nintendo has even started incorporating it into its own marketing. A new Japanese ad for the Wii U racer features a series of slow motion glimpses at racers like Donkey Kong and Rosalina, but the highlight is easily Luigis icy glare. If only he was driving a Mercedes.

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